April 2019


Marketers who can master video marketing have a powerful tool at their disposal to promote and grow their business online. More and more consumers are interacting with videos.  So, 2023 is the year to ramp up your video marketing efforts. Video is arguably the most entertaining form of online content.  Videos are ideal for increasing[…]

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No matter what you’re looking for online, there always seems to be someone eager to assist you. Within seconds of visiting a website, a blog or even a Facebook page, a chat window will pop up, asking if you need any help. What many people don’t realise is that this isn’t a real person sitting[…]

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50% of all searches will be voice searches by 2020. As most people do not type the way that they speak, this has huge implications for the future of SEO.  Websites that are currently optimised for search and rank well on SERPs may not be as easily found for a voice search. The shift to[…]

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Facebook was the first of the main social media players to spark concern in marketers when it was reported that it lost $120 billion mid last year. At the same time, the social media giant reported its first dip in users, losing 3 million European users that month.  However, the company dismissed the loss, claiming[…]

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The term coined by Google, micro-moments are an intent-rich part of the customer journey. Understanding how to use them and implement them in your campaigns is key to interact with and influence customers at the most important points of the buying cycle. Google has long confirmed that more searches are now conducted on a mobile[…]

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Modern consumers have become cynical towards advertising, which has opened the door for influencer marketing.  Influencer marketing has changed the marketing landscape, forcing businesses to leverage this new way of communicating with their audience. Why has it taken off so much? Because 92% of consumers trust word-of-mouth recommendations above all other forms of advertising. Influencer[…]

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Today’s consumers expect and value personalised marketing. As such, brands using data-driven campaigns to tailor content to their target audience are getting results. According to Marketingprofs, businesses that adopt personalised marketing see an average 19% increase in sales.  In addition, an Epsilon report found that 80% of consumers are more likely to do business with a[…]

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