Every brand has a story, and customers flock to brands who have an authentic and powerful story. So how can you create a successful brand story that will help you connect with your customers? What is a brand story and why do you need one? Your brand story is much more than an About Us[…]
What Makes a Powerful Brand Story?
By Joel Payne Marketing Mar 31, 2019
In today’s oversaturated digital media space, engagement is hard to come by. With everyone begging for likes and follows, it can be hard to develop a committed fan base and garner genuine engagement. Simply posting ‘Like our page!’ is no longer enough – instead, businesses have to strive to deepen and retain engagement among their[…]
Customer reviews are now ubiquitous with the modern business landscape. According to Bright Local’s Local Consumer Review Survey, 86% of customers read reviews for local businesses, and they also need to see an average of 10 reviews before they trust a business. Joel Payne
There are a number of metrics that business owners and marketers have to wrap their head around, meaning it can be challenging to keep up with it all. One of the most important metrics to educate yourself on are your bounce rate analytics, as these figures directly affect your SEO. Your bounce rate reveals the[…]
How to Use ‘Answer the Public’ in your Content Marketing Efforts
By Joel Payne Content Marketing Mar 06, 2019
We all know that providing useful, generous content is a winning approach for content marketing. But how can you find out what people are searching for in order to perfectly tailor content to their needs? The answer lies in Answer the Public. The website is an excellent starting point for content marketers wanting to see[…]