July 2018


A positive user experience is key to user retention, a higher domain authority, and overall higher keyword rankings. But if your user experience is different on desktop than it is on mobile, you may be missing out on opportunities to get optimal rankings. Mobile-first indexing is here to stay, and building a compatible and SEO-friendly[…]

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Influencers are a crucial piece of outreach marketing. They have created a loyal following and know how to speak their audience’s language. When you find a group of influencers whose audience coincides with the audience you want to reach, you can implement strategies that accomplish your marketing goals. Before you find a group of influencers[…]

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Once you have products to sell and content to promote, you have many options for distributing these images or text in front of your target audience. You want to reach the right people, control the message that they see, and track how successful your distribution efforts are. As you were looking for solutions, you may[…]

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So you’ve created a whole bunch of great content for your website’s blog. But is anyone going to see it? Just over three out of four (77%) Internet users read blog content. Do not let the time and resources that you have put into content creation go to waste. Once you have documented your content[…]

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Whether SEO is a new term, or your business is starting to put more of an investment in SEO, you might start to see ads or read news about recruiting an SEO agency. Adding another expense and another set of hands to your marketing team might seem excessive, and what does an SEO agency do,[…]

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The past few months have been huge for social media marketers. Algorithm changes, the Cambridge Analytica scandal, and GDPR have shaken up the way that marketers use data and reach social media users. As social media evolves, marketers and businesses find new ways to target an audience and place appropriate content on their social media[…]

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Social media isn’t just a hobby or a time-waster anymore. It’s a crucial element of digital marketing that businesses large and small cannot afford to ignore. The world has seen a 13% increase in social media users since January 2017; that same year, 46% of businesses reported using social media to build brand awareness. But[…]

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