May 2018


One of the top challenges for ecommerce businesses is keeping customers engaged throughout the checkout process. When a customer enters the checkout line at a brick-and-mortar location, they are more than likely going to make a purchase. This isn’t the case online; in fact, it’s the opposite. A majority of customers abandon the checkout process[…]

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Content creation for digital marketing consists of two overarching goals: creating content that appeals to consumers, and placing that content on appropriate platforms where consumers will see it as they move through the buyer’s journey. In order to optimise your content and get it in front of the right consumers, you will have to use[…]

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What do broken links, slow loading time, and unanswered questions have in common? They all create an awkward user experience that can lose you money. A positive user experience can increase your rank on search engines and encourages more purchases. Just how many purchases can you get out of improving user experience? A recent study[…]

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