When consumers are searching for products or services, where do they go? Google. That’s right. One in two consumers spend 75% of their online shopping time conducting research. Sometimes, they are researching specific products to buy or services to hire. Other times, they are just searching for answers or fun facts. No matter what these[…]
Eight Questions to Ask Before Hiring A Singapore SEO Agency
By Joel Payne Search Engine Optimisation (SEO) May 07, 2018
Consumers have dramatically changed the way they research businesses across all industries and make purchase decisions. This shift has encouraged many businesses to cease outbound strategies and focus on inbound strategies. Inbound marketing distributes useful content in front of consumers who have expressed an interest in a business through online searches or other digital behaviors.[…]
Top Reasons Why Ecommerce Shoppers Are Abandoning Their Carts
By Joel Payne Conversion Rate Optimisation May 04, 2018
One of the top challenges for ecommerce businesses is keeping customers engaged throughout the checkout process. When a customer enters the checkout line at a brick-and-mortar location, they are more than likely going to make a purchase. This isn’t the case online; in fact, it’s the opposite. A majority of customers abandon the checkout process[…]
Can Google AdWords Help You Meet Your Business Goals?
By Joel Payne Google AdWords Marketing May 04, 2018
Traditional marketing strategies have stepped aside for inbound marketing strategies. Blog posts are replacing cold calls. Content is king. Advertising strategies are following suit. Traditional ads in newspapers or on television aren’t reaching consumers, who now use streaming services and online resources to get news and consume television and movies. So how do you advertise[…]
Content creation for digital marketing consists of two overarching goals: creating content that appeals to consumers, and placing that content on appropriate platforms where consumers will see it as they move through the buyer’s journey. In order to optimise your content and get it in front of the right consumers, you will have to use[…]
How to Make Your Ecommerce Store More User Friendly
By Shane Search Engine Optimisation (SEO) May 02, 2018
What do broken links, slow loading time, and unanswered questions have in common? They all create an awkward user experience that can lose you money. A positive user experience can increase your rank on search engines and encourages more purchases. Just how many purchases can you get out of improving user experience? A recent study[…]