May 2018


You’ve seen the statistics. Blog posts and top marketing gurus are telling you that content is king, and that content marketing has replaced any sort of traditional “outbound” marketing strategies. Rather than reaching out to consumers, you bring them in with killer content and your email subscriber list grows before your eyes. Once your content[…]

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Traditional marketing and sales methods relied heavily on customer service and experience to make an impression. A bad interaction with employees or salespeople can kill a sale in an instant. Conversations over the phone and in meetings had to be pleasant, understanding, and prompt in order to create the best customer experience. Now we’re in[…]

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Traditionally, the path from an advertisement to your webpage and checkout didn’t happen instantly, and that was normal for shoppers who were browsing online. Now, the path from advertisement to checkout (or even introduction of the product to checkout) is seamless. If you limit your e-commerce store to your website, you create many steps from[…]

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How long has it been since you’ve checked your LinkedIn profile for personal or professional reasons? How long has it been since you considered LinkedIn as part of your company’s overall content marketing strategy? LinkedIn is usually a second thought in content marketing. We know that LinkedIn isn’t as fun or creative as Facebook or Snapchat.[…]

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Your business knows the importance of creating high-quality content to go out on your website and social media profiles every day. Content creation doesn’t have to make a huge dent in your budget, but creating new posts can take up precious time. Luckily, you have a whole list of people who are willing to create[…]

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If your business has explored the world of content marketing recently, you’ve probably seen a lot of suggestions about adding a company blog to your website. The idea is hyped up by a lot of marketing experts and you may see blogs on all of your competitors’ websites – but is it worth the effort?[…]

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What are your current conversion rates? How many website visitors are taking the next step and making a purchase directly on your website? Marketers and businesses know that even decent conversion rates sound abysmal; the average conversion rates across industries is around 2.35%. Leading landing pages have conversion rates that can reach 11-12%, but striving[…]

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If you don’t have a documented B2B marketing strategy yet, you’re not alone. But you could be missing out on a tactic for planning, implementing, and measuring an effective strategy that propels your business toward your growth goals. Only 37% of B2B marketers have documented strategies, even though 89% are using content to generate leads[…]

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When consumers are searching for products or services, where do they go? Google. That’s right. One in two consumers spend 75% of their online shopping time conducting research. Sometimes, they are researching specific products to buy or services to hire. Other times, they are just searching for answers or fun facts. No matter what these[…]

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Consumers have dramatically changed the way they research businesses across all industries and make purchase decisions. This shift has encouraged many businesses to cease outbound strategies and focus on inbound strategies. Inbound marketing distributes useful content in front of consumers who have expressed an interest in a business through online searches or other digital behaviors.[…]

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