So your AdWords ads have attracted clicks or your landing pages made it to the top of search engine results. Users have arrived at your landing pages…are they going to convert? Landing pages are the final step before conversion; encouraging users to take that final leap can be done with just a few words or[…]
10 Quick Tips for Optimizing your Landing Pages
By Joel Payne Conversion Rate Optimisation May 19, 2018
You’ve seen the statistics. Blog posts and top marketing gurus are telling you that content is king, and that content marketing has replaced any sort of traditional “outbound” marketing strategies. Rather than reaching out to consumers, you bring them in with killer content and your email subscriber list grows before your eyes. Once your content[…]
Why SEO is Crucial to a Positive Customer Experience
By Joel Payne Search Engine Optimisation (SEO) May 17, 2018
Traditional marketing and sales methods relied heavily on customer service and experience to make an impression. A bad interaction with employees or salespeople can kill a sale in an instant. Conversations over the phone and in meetings had to be pleasant, understanding, and prompt in order to create the best customer experience. Now we’re in[…]
Instagram Shopping for eCommerce Businesses in Singapore
By Joel Payne Social Media Marketing May 16, 2018
Traditionally, the path from an advertisement to your webpage and checkout didn’t happen instantly, and that was normal for shoppers who were browsing online. Now, the path from advertisement to checkout (or even introduction of the product to checkout) is seamless. If you limit your e-commerce store to your website, you create many steps from[…]
How to Optimise Your LinkedIn Page and Generate More B2B Leads
By Joel Payne Social Media Marketing May 15, 2018
How long has it been since you’ve checked your LinkedIn profile for personal or professional reasons? How long has it been since you considered LinkedIn as part of your company’s overall content marketing strategy? LinkedIn is usually a second thought in content marketing. We know that LinkedIn isn’t as fun or creative as Facebook or Snapchat.[…]
Now is the Time to Add Podcasts To Your Content Strategy
By Joel Payne Content Marketing May 12, 2018
Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your[…]
Watch Conversion Rates Skyrocket with User-Generated Content
By Joel Payne Conversion Rate Optimisation May 11, 2018
Your business knows the importance of creating high-quality content to go out on your website and social media profiles every day. Content creation doesn’t have to make a huge dent in your budget, but creating new posts can take up precious time. Luckily, you have a whole list of people who are willing to create[…]
How To Write Blog Posts That Drive Traffic and Generate Leads
By Joel Payne Content Marketing May 10, 2018
If your business has explored the world of content marketing recently, you’ve probably seen a lot of suggestions about adding a company blog to your website. The idea is hyped up by a lot of marketing experts and you may see blogs on all of your competitors’ websites – but is it worth the effort?[…]
What are your current conversion rates? How many website visitors are taking the next step and making a purchase directly on your website? Marketers and businesses know that even decent conversion rates sound abysmal; the average conversion rates across industries is around 2.35%. Leading landing pages have conversion rates that can reach 11-12%, but striving[…]
The Importance Of Creating and Documenting a B2B Marketing Strategy
By Joel Payne Content Marketing May 07, 2018
If you don’t have a documented B2B marketing strategy yet, you’re not alone. But you could be missing out on a tactic for planning, implementing, and measuring an effective strategy that propels your business toward your growth goals. Only 37% of B2B marketers have documented strategies, even though 89% are using content to generate leads[…]