May 2018


The world of shopping, including luxury purchases or everyday errands, has dramatically changed with the evolution of ecommerce. Ecommerce is a huge opportunity for retailers around the globe to reach customers and streamline the customer experience. As ecommerce continues to grow and evolve, current trends are starting to heavily influence the customer experience and what[…]

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Your business doesn’t need us to tell you that B2B marketing has drastically changed with the digital age. B2B marketing has shifted from an outbound to an inbound strategy. Leads don’t come in the way that they used to, and conversion requires more than just a few phone calls and well-placed ads. Digital marketing teases[…]

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So your traffic website visitors are hitting your goals, but if you are not convincing these visitors to convert, you won’t see a boost in sales, revenue, or ROI this year. Your conversion rate is a key metric that shows how and when website visitors are taking the effort to take further action with your[…]

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Content marketing is an ROI gold mine. A few hours of creating online content can drive traffic, generate leads, and start more people on the path to the buyer’s journey. If you create the right type of content, you can continue to reach these goals for months at a time. Content that is relevant, visited,[…]

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When was the last time your business posted a video on Facebook? Facebook photos and text posts are a great way to regularly update your viewers, but if you are not using video, you’re not taking advantage of everything that Facebook has to offer. Don’t hand engagement over to competitors who have videos on their[…]

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The meat of the content for your landing pages and blog posts is important for establishing authority and trust with readers and leads, but the most important part of your web pages may only contain a few words. The call to action (CTA) is a crucial part of getting readers to become leads, leads to[…]

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Once your business has written and published your landing pages, your work with these pages is far from over. Even if you’ve conducted thorough research on what will look best and communicate the most effective message, you may still not get the conversion rate that you are looking for. In fact, 78% of businesses are[…]

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So it’s time to build your content marketing strategy. You know where your buyers are conducting research, what platforms they spend their time on, and how to distribute content so that your buyers will see it. Every part of your content distribution strategy is planned out…until you have to figure out what to write. Whether[…]

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This week, global digital marketing efforts are taking effect with the enactment of the GDPR. If you have been skimming through headlines related to marketing, business, or European news, you may have seen panics about the GDPR floating around. GDPR is not as dramatic as it may sound in headlines, especially for businesses in New[…]

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Facebook is the top social media platform on the planet, so businesses have a lot of opportunities to reach a lot of different audiences. Facebook Business pages have the ability to schedule entire marketing campaigns, set up a store, and track insights with a few clicks. There is a lot you can do with Facebook[…]

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