April 2018


When you search for anything on Google, what do you see first in the results? Ads. When your customers are searching for anything on Google, what will they see first in the results? Ads. Are your ads appearing in search results? If you want to put your ads (and your website, phone number, location, etc.)[…]

Read More

Nowadays, it seems every business needs to know how to scale their organisation or enterprise through advertising on search engines such as Google. But, this isn’t knowledge we’re all born with and running a business can leave very little time for anything else. With this in mind, we’ve put together this handy little article to[…]

Read More

What are your marketing goals in the next quarter or year? Is it to… Drive more traffic to your website and social media platforms? Boost marketing ROI with more cost-effective marketing tactics? Close more sales? Encourage current customers to promote your brand to potential customers in their immediate network? All of these goals can be[…]

Read More

Not every website visitor is going to become a loyal customers, but more visitors are worth chasing than you might think. A recent study from Episerver revealed that 92% of customers who visit a business’s website don’t have intentions to make a purchase, but these customers can be converted with time. The right ads and[…]

Read More

In January 2018, Mark Zuckerberg announced that Facebook was changing the algorithm for displaying posts. The platform would start to put a higher priority on more personal posts from family and friends, above content from businesses and brands. This change is said to be based on user feedback; but while users may rejoice over seeing[…]

Read More

Marketing exposure is inherently worthless. There, I said it! If you are investing in marketing, website visits can be a meaningless metric. They must convert into enquiries, which in turn must turn into actual sales. The sad fact is that many businesses are wasting their hard-earned dollars by being inattentive to their leads. Today I’d[…]

Read More