April 2017


2 Major Google Algorithm Updates are Changing Up the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.   Google rolls out an estimated 600 updates annually, but one in particular has caught the attention of the SEO world. The[…]

Read More

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” An underpinning factor to consider is that your content marketing shouldn’t be about blatantly promoting your brand.[…]

Read More

What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website, but you also need to be able to convert site visitors when they actually check[…]

Read More

Avoid Google Penalties by Using White Hat SEO Techniques  A hat is the perfect accessory for standing out from the crowd. But choosing the right colour will make sure that you’re seen for the right reasons, stay in the spotlight, and can do it all cost effectively. Appearing on the first page of a Google[…]

Read More