Here’s the top SEO trends to look out for in 2017 SEO is a dynamic beast, demanding that we keep pace with it along the way. As 2016 quickly draws to a close, 2017 is approaching just as fast. So what does the future hold for 2017 when it comes to SEO? Digital Squad have[…]
Singapore Small Businesses in Social and Search
By Joel Payne Search Engine Optimisation (SEO) Nov 23, 2016
Singapore is the home of entrepreneurship, meaning there are plenty of small businesses vying for attention. This means things like SEO, a website or even posting to Facebook can get lost in a sea of others trying to do exactly the same thing. Almost the entire population has access to the internet, and digital technology[…]
No matter if you’re a large multinational corporation or a small store selling handmade goods, branding matters. A common misconception is that branding just refers to the logo, colours or a slogan. The definition of branding is actually the following: Branding is a marketing strategy that involves creating a differentiated name and image – often[…]
Do you know what Google Sites is? Yeah, I thought not. No matter how deep you are into Google, it is a feature that was launched 8 years ago, which in Internet time is a lifetime ago. The original goal of Google Sites was to make it easy for anyone to create a website, even with[…]
If you’ve just received a call from an HR manager for a job interview, you can be sure they have already Googled you, looked you up on Facebook and reviewed your LinkedIn profile. According to the Search Engine Journal in February 2012, 80% of companies are using social media in their recruiting. But companies and[…]
Consider hiring in-house instead of outsourcing the work to an agency? Bear these factors in mind. Talent. The best way to stay focused on your actual business is by hiring a digital marketing agency Singapore. An agency’s sole focus is to ensure the success of the client, and they have the talent, comprehensive knowledge[…]
SEO Predictions for 2017 from Singapore’s SEO experts
By Shane Search Engine Optimisation (SEO) Nov 05, 2016
The SEO landscape is changing day by day, with Google updating their search algorithm at the blink of an eye. Seeing as 2017 is fast approaching, we’ve compiled a list of SEO predictions for effective SEO strategies that you can consider for next year: 1) Mobile will reign supreme Google has recently announced changes to[…]
A real world example of politically motivated digital hijacking
By Shane Search Engine Optimisation (SEO) Nov 01, 2016
Today we’re seeing a real world example of digital hijacking for political purposes: IMDb users are voting on The Promise without seeing it! The film is directed by Terry George and stars Christian Bale and Oscar Isaac. Set during the tail end of the Ottoman Empire, the film addresses the Armenian Genocide that killed 1.5[…]
Google is now splitting its index between mobile and desktop, with the balance now shifting towards mobile index more than ever. Gary Illyes at Google recently announced the move following on from their ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. These latest updates will go ahead within the next few months. Desktop usage[…]