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tofu vs mofu


In the digital marketing world, acronyms are abundant, and one trio that frequently takes centre stage is TOFU, MOFU, and BOFU. These acronyms hold the keys to a more profound understanding of your customer’s journey, a complex, dynamic path consumers follow before making a purchase decision. Each of these stages plays a unique role in[…]

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In the digital marketing world, acronyms are abundant, and one trio that frequently takes centre stage is TOFU, MOFU, and BOFU. These acronyms hold the keys to a more profound understanding of your customer’s journey, a complex, dynamic path consumers follow before making a purchase decision. Each of these stages plays a unique role in[…]

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