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social media marketing


In the digital marketing world, acronyms are abundant, and one trio that frequently takes centre stage is TOFU, MOFU, and BOFU. These acronyms hold the keys to a more profound understanding of your customer’s journey, a complex, dynamic path consumers follow before making a purchase decision. Each of these stages plays a unique role in[…]

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With the rapid digitalization of consumer culture, social media platforms have become the bedrock of modern advertising strategies. Amidst the vast landscape, TikTok has arisen as the unrivaled juggernaut of creative content and brand engagement. For those seeking to capture the attention of Singapore’s vibrant and tech-savvy audience, TikTok advertising has transitioned from a ‘nice[…]

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In a landscape where consumer behavior and opinions are increasingly shared online, it has never been more pertinent for brands to engage in active social listening strategies. This practice, often referred to as monitoring the ‘digital waves,’ goes beyond simple customer service engagements—it’s about truly understanding the zeitgeist of your target market. For marketers and[…]

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Ever wondered how to drive more sales on the web? Google ads remarketing are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversions. With remarketing, you can target potential customers who have already interacted with your products or services and engage them with targeted ads – so[…]

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As digital marketing strategies have evolved over the years, so too has the complexity of running an effective ad campaign. To stay ahead in 2024 and beyond – when more than 73% of Kiwi households will be connected to a digital network – marketers should become versed in Microsoft (formerly Bing) Ads. This comprehensive guide[…]

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Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as experiential marketing, this form of advertising creates a more engaging experience for customers than traditional methods. [The immersive technology market is predicted to mark[…]

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Are you looking for a way to optimise your digital marketing efforts? Are you wondering if there are any tactics available that could help increase visibility, enhance brand awareness and increase revenue? The answer is yes – the Google Display Ad Network. It’s one of the most comprehensive and effective display networks around, offering amazing[…]

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In today’s digital age, social media marketing is crucial in promoting a brand or business. And while it brings opportunities for businesses to reach out to potential customers, it also presents ethical challenges and risks that need to be navigated with care. One of these challenges is how to employ ChatGPT, an AI-powered chatbot, in[…]

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There’s no denying the benefits of user-generated content (UGC) on marketing. From brand awareness to increased engagement, UGC is an essential tool that every marketer should leverage. In its simplest form, UGC includes any content created by customers, whether it’s a picture, review, or a social media post. The Conversion Powers of UGC Notably, UGC[…]

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Account-based marketing is a sales strategy that targets identified high-value accounts as opposed to casting a wide net and hoping for the best. This method takes a personalized approach to marketing, and social media platforms provide unparalleled access to target accounts. Social media engagement is key to the success of account-based marketing because it allows[…]

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