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digital marketing Singapore


Competitive analysis is not just a cornerstone of your marketing plan; it’s fuel that propels your strategy forward, giving it context, relevance, and an edge. In the digital era, torn between the speed of innovation and the crush of competition, understanding the battlefield has never been more critical. How can you uplift your digital marketing[…]

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In the business-to-business (B2B) world, tailor-fitted marketing strategies are not just a luxury; they’re a necessity. Account-Based Marketing (ABM), with its laser-focused approach on key accounts, has become a pivotal tactic for companies looking to secure significant contracts and foster long-term relationships. However, with the advent of artificial intelligence (AI), there’s untapped potential to revolutionize[…]

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There’s no denying the benefits of user-generated content (UGC) on marketing. From brand awareness to increased engagement, UGC is an essential tool that every marketer should leverage. In its simplest form, UGC includes any content created by customers, whether it’s a picture, review, or a social media post. The Conversion Powers of UGC Notably, UGC[…]

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How to Win Over Your Audience Growth marketing is a crucial aspect of any business’s success. However, it’s not just about getting more clicks, likes, or followers. To truly succeed, businesses need to understand the psychology behind effective growth marketing campaigns. By understanding how people think, why they behave the way they do, and what[…]

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Account-based marketing is a sales strategy that targets identified high-value accounts as opposed to casting a wide net and hoping for the best. This method takes a personalized approach to marketing, and social media platforms provide unparalleled access to target accounts. Social media engagement is key to the success of account-based marketing because it allows[…]

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Artificial Intelligence (AI) has been one of the most talked-about technologies in recent years, and it has a lot of potential to revolutionize the marketing landscape. With its ability to analyze large volumes of data, identify patterns, and make data-driven decisions, it can help businesses to personalize customer experiences and offer relevant products and services.[…]

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Welcome to the world of marketing in 2024! A lot has changed since 2023, and as it turns out, the marketing industry is no exception. During the year 2023, we saw some trends that took the world by storm. TikTok was at its peak, voice search was on the rise, and influencer marketing was still[…]

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Instagram is not just a photo-sharing app, it’s a potent marketing tool. With over a billion users, Instagram has become one of the most popular social media platforms in the world. However, growing your followers on Instagram can be tough, especially if you’re new to the platform. In this article, we’ll discuss 26 tried and[…]

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Social media analytics can provide your business with valuable insights into your audience’s preferences, sentiment, and behaviors. Through analytics tools, you can measure and evaluate your social media performance, track conversions, optimize ad campaigns, and refine your social media strategy. Why We Need Analytics Tracking and monitoring your social media strategies is vital to your[…]

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It’s no secret that any business wants its website to rank on the first page of the search engine results page (SERP). SEO is the key to achieving this. However, SEO pricing in Singapore can be quite overwhelming, especially if you don’t understand the factors that affect it. According to a survey by Ahrefs, the[…]

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