Browsing tag:

digital marketing Singapore


Ever wondered how to drive more sales on the web? Google ads remarketing are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversions. With remarketing, you can target potential customers who have already interacted with your products or services and engage them with targeted ads – so[…]

Read More

Imagine walking into a room of emerging startups and SaaS businesses, all emulating the same tone, positioning, and overall feel. If you walk, talk, and dress like them, chances are you won’t stand out. But if you add a character that’s uniquely yours, decision-makers will more likely give you a second look and listen to[…]

Read More

As digital marketing strategies have evolved over the years, so too has the complexity of running an effective ad campaign. To stay ahead in 2024 and beyond – when more than 73% of Kiwi households will be connected to a digital network – marketers should become versed in Microsoft (formerly Bing) Ads. This comprehensive guide[…]

Read More

In the fast-paced world of B2B, achieving a balance between brand awareness and sales activation is the foundation of a successful strategy. But why is this balance so crucial? The answer is simple yet profound. Brand awareness allows your brand to take the spotlight and captivate your audience’s attention. It’s about building trust, credibility, and[…]

Read More

Two of the most frequently intertwined business terms are BDR and SDR. While these job titles might appear to be synonymous at first glance, a deeper dive reveals significant distinctions that can significantly impact your sales strategy. SDR: Sales Development Representative Meet the SDR – the Sales Development Representative. Their mission is to comb through[…]

Read More

In the digital marketing world, acronyms are abundant, and one trio that frequently takes centre stage is TOFU, MOFU, and BOFU. These acronyms hold the keys to a more profound understanding of your customer’s journey, a complex, dynamic path consumers follow before making a purchase decision. Each of these stages plays a unique role in[…]

Read More

In today’s digital age, LinkedIn has emerged as a critical platform for professionals and businesses alike. For individuals, it serves as a dynamic career development tool, while for businesses, it offers a unique opportunity to engage with a broad network of professionals, prospective clients, and industry leaders. In an ever-changing field, have you managed to[…]

Read More

Business owners often get stuck debating whether they should take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals. Whether you’re looking for[…]

Read More

Video marketing has become a powerful tool for B2B businesses to connect with their target audience. With its immense popularity and reach, YouTube has become the go-to platform for creating brand awareness, driving engagement, and generating leads in the B2B space. If you’re ready to take your marketing efforts to the next level, this comprehensive[…]

Read More

With over 2.8 billion monthly active users, Facebook continues to be a powerhouse platform for businesses to reach their target audience. However, as the landscape becomes more competitive, it’s essential to employ effective strategies to maximise your Facebook marketing efforts. In this blog post, we will explore top-notch strategies that will help you navigate the[…]

Read More