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abm singapore


In the business-to-business (B2B) world, tailor-fitted marketing strategies are not just a luxury; they’re a necessity. Account-Based Marketing (ABM), with its laser-focused approach on key accounts, has become a pivotal tactic for companies looking to secure significant contracts and foster long-term relationships. However, with the advent of artificial intelligence (AI), there’s untapped potential to revolutionize[…]

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Account-based marketing is a sales strategy that targets identified high-value accounts as opposed to casting a wide net and hoping for the best. This method takes a personalized approach to marketing, and social media platforms provide unparalleled access to target accounts. Social media engagement is key to the success of account-based marketing because it allows[…]

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