• SEO / Remarketing / Google Shopping Ads

    Ora Pure

NZ's leading marine collagen supplements brand

Ora Pure

Ora Pure are one of New Zealand’s fastest growing beauty category companies specialising in pure marine collagen based supplements.

Having had tremendous success with influencer marketing, they initially engaged Digital Squad to tap into organic (SEO) traffic and growth.

We’ve helped them dominate with top of first page results for their highest converting keywords – leading to a 193% growth in online sales within 6 months.

Our added remarketing and Google Shopping ads have produced records sales month on month.

About Ora Pure


Ora Pure requested we develop an SEO strategy to tap into organic traffic and sales. Having an e-commerce Shopify site with a global market, a roadmap had to be developed for SEO starting from NZ.


We undertook the following steps to craft a far superior SEO strategy:

  • comprehensive keyword research.
  • competitor keyword rankings.
  • competitor link-building strategy.
  • established purchase intent for short vs long tail keywords.
  • comprehensive technical and site architecture audit.


Ora Pure is now dominating first page results for 10 of their highest converting keywords, leading to a 193% increase in organic traffic sale within 6 months.

Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.

Step no.


Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.

Step no.


Keyword and Competitor Research

We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.

Step no.


On-page optimisation

Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.

Step no.


Content Development and Link Building

Content Strategy Development and Link Building to establish client as market leaders.