Singapore's Leading Financial Advisors

IPP Financial Advisors

Founded in 1982, IPPFA is Singapore’s leading¬†licensed financial advisory company serving high net worth and high-income top executives, professionals and business owners/entrepreneurs in Singapore and the Southeast Asian region in the areas of Legacy Planning, Life and Health insurance, Economic Life Planning, Key Owner/Executive Life Insurance and Business Continuation Planning, Comprehensive Financial and Investment Planning and other Financial Services.


IIPFA approached us requesting an SEO audit and strategy to rank on the top of first page for their most important single keyword – “financial advisors Singapore. At the time of launch, they ranked on 8th position for this term.

We undertook the following steps to craft a customised SEO strategy:

  • comprehensive content audit
  • technical site optimisation
  • homepage and landing page content optimisation
  • introduction of pillar pages and content strategy for high search volume terms to drive traffic and build niche authority
  • internal linking and anchor phrase optimisation
  • competitor link acquisition strategy
  • Google Page Speed and Lighthouse optimisations
  • backlink audit and cleanup +Google Search Console Error Resolution
  • image, css, javascript optimisation and minification to “cut the fat” on load times.
  • implementation of technical best practice
  • overall site hygiene management (90% overall).
  • sitemap, robots.txt, hta.access file, redirects cleanup and optimisation
  • implementation of heatmaps and CRO best practice

With rapid deployment, client collaboration and focusing on high priority fixes that delivered maximum return on effort, we delivered early results in weeks.

  • Ranked #1 for “financial advisors” Singapore within 3 months.
  • Increase in organic traffic by 60% within 4 months.
  • Increase in CVR from .5% to 4.2% and leads by 60% within 6 month campaign.