google shopping vs google search ads

Google Shopping vs. Google Search Ads

google shopping vs google search ads

As a business owner or marketing manager, you know that having an effective digital presence is key to driving more traffic and sales. With online competition on the rise, your business must stand out and catch the attention of potential customers.To do this, you need to be utilising all of the available tools available – including Google Shopping and Google Search. Both platforms offer unique strategies to help drive visibility for businesses; however, there are key differences between them. 

This blog post will closely examine the features of each platform to help you easily assess which one may best suit your company’s needs.

Overview of Google Shopping and Google Search

Google Shopping is a powerful tool for consumers looking to make informed purchasing decisions. By seamlessly integrating with Google Search, the platform streamlines the shopping experience, allowing users to easily compare prices, read reviews, and find the perfect product. 

Whether you’re searching for a new laptop, a pair of shoes, or the latest tech gadget, Google Shopping aggregates product information from across the web, providing a one-stop shop for all your online shopping needs. With millions of products from thousands of retailers, Google Shopping is the ultimate destination for savvy shoppers everywhere. So, next time you’re looking to make a purchase, why not give it a try and see what kind of deals and discounts you can find?

Benefits of using Google Shopping

Online shopping has become increasingly popular over the years, and with the introduction of Google Shopping, it has become even more convenient. This service allows users to easily search for products and compare prices from various retailers. One of the significant benefits of using Google Shopping is the ability to save time and effort during the shopping process. Instead of scrolling through various websites, users can simply input their desired product in Google Shopping and instantly receive a wide range of options. Additionally, the platform provides users with helpful information such as product reviews, availability, and shipping options. Overall, utilising Google Shopping can help shoppers make informed decisions about their purchases and ultimately save money.

Shopping ads drive 76% of search ad spend for the eCommerce industry, meaning that it’s getting a large number of clicks and that brands are investing large portions of their ad budgets into this platform.

Pros and cons of using Google Search

The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022)

Google Search has become the go-to for quickly finding information on the internet, but like anything, it has its pros and cons. Google Search constantly updates a vast database of information, offering a positive aspect. This allows us to access a wide variety of answers, ranging from academic to casual, without having to go to a library or a physical resource. However, sometimes Google Search can be too helpful, bringing up too many results to the point where finding relevant information can be time-consuming or impossible. Additionally, some have concerns about privacy and data usage, as Google tracks and stores our online activity. Still, the advantages of using Google Search far outweigh the potential downsides, making it a valuable tool for navigating the vast online world.

How to make the most out of both platforms

If you’re looking to maximise your online presence, it’s important to understand how to use both Google Shopping and Google Search to your advantage. Google Shopping is the perfect platform for displaying your products to potential customers, while Google Search allows you to reach a wider audience through targeted keywords. By combining the two platforms, you’re able to expand your reach and increase your chances of converting viewers into customers. Start by ensuring that your product listings on Google Shopping have clear titles, descriptions, and images that are well-optimized. Then, use Google Search to target specific keywords that will drive traffic to your product listings. With a little bit of effort and strategy, you can make the most out of both platforms and increase your online sales.

Maximising use on each platform

Google Shopping and Google Search are two platforms that offer a wealth of information and resources to users. On Google Shopping, you can find a myriad of products, ranging from electronics and clothing to home goods and furniture. Meanwhile, Google Search offers articles, websites, and insights on countless topics. 

To maximise your use of these platforms, it’s important to consider best practices such as optimising your search terms, using filters effectively, and staying up-to-date on deals and promotions. By harnessing the power of Google Shopping and Google Search, you can gain access to the information you need, save money on purchases, and make informed decisions about the products and services you use.


When it comes to running Google campaigns, there’s no doubt that it can be overwhelming. From choosing the right keywords to creating ad copy that resonates with your target audience, there are a lot of moving parts to consider. That’s why it’s important to work with an experienced digital marketing agency like Digital Squad, especially when it comes to Google Shopping campaigns

With years of experience under our belt, we know exactly what it takes to make your products stand out in the search results. We’ll optimize your product feed and bids to set up your campaigns for success. If you aim to elevate your Google campaigns, rely on Digital Squad – we have you covered.