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Search Engine Optimisation (SEO)


So it’s time to build your content marketing strategy. You know where your buyers are conducting research, what platforms they spend their time on, and how to distribute content so that your buyers will see it. Every part of your content distribution strategy is planned out…until you have to figure out what to write. Whether[…]

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Traditional marketing and sales methods relied heavily on customer service and experience to make an impression. A bad interaction with employees or salespeople can kill a sale in an instant. Conversations over the phone and in meetings had to be pleasant, understanding, and prompt in order to create the best customer experience. Now we’re in[…]

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When consumers are searching for products or services, where do they go? Google. That’s right. One in two consumers spend 75% of their online shopping time conducting research. Sometimes, they are researching specific products to buy or services to hire. Other times, they are just searching for answers or fun facts. No matter what these[…]

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Content creation for digital marketing consists of two overarching goals: creating content that appeals to consumers, and placing that content on appropriate platforms where consumers will see it as they move through the buyer’s journey. In order to optimise your content and get it in front of the right consumers, you will have to use[…]

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What do broken links, slow loading time, and unanswered questions have in common? They all create an awkward user experience that can lose you money. A positive user experience can increase your rank on search engines and encourages more purchases. Just how many purchases can you get out of improving user experience? A recent study[…]

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Link building is one of the key elements of any Search Engine Optimisation campaign. Without employing an effective off-page optimisation strategy on-page that includes link building, optimisation has an insufficient impact. Link building has always been a cornerstone of Google search results for the obvious authority provided by links to a site. We’re all familiar[…]

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2 Major Google Algorithm Updates are Changing Up the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.   Google rolls out an estimated 600 updates annually, but one in particular has caught the attention of the SEO world. The[…]

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Avoid Google Penalties by Using White Hat SEO Techniques  A hat is the perfect accessory for standing out from the crowd. But choosing the right colour will make sure that you’re seen for the right reasons, stay in the spotlight, and can do it all cost effectively. Appearing on the first page of a Google[…]

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SSL Demystified – Why your site needs SSL and how it improves Google Rankings What is SSL? An SSL certificate is a bit of cryptography on your web server that provides security for online data transfer. Once installed on your server, it activates the padlock and the HTTPS protocol (via port 443) and establishes secure connections from[…]

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A quick search of Google SEO resources will reveal just how much content there is out there full of advice. For a lot of small and medium size businesses, this is already massively overwhelming. As digital marketing experts, we’re able to pinpoint beginner-friendly SEO articles to those wanting to learn more. The top 10 list[…]

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