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Search Engine Optimisation (SEO)


If you’re browsing through advice on SEO strategies and boosting your keyword rankings, you may see the same word over and over: SERPs. You know you want your content and website to appear on SERPs, and you know that your overall SEO and content marketing strategies should consider SERPs, but you might not know exactly[…]

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Google search engine results provide more than just page titles, URLs, and meta descriptions. When you search for a person, place, or thing, you might see the information you need without even leaving the search results page. Businesses don’t have to sit around and wait for their information to be displayed on different Google search[…]

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You may hear digital marketers, and even traditional marketers, urging your company to be an authority in your industry. This is a tried and true way to build trust and get your name out to potential customers. The difference between traditional and digital marketing is how your authority is measured. Even if each and every[…]

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By now, we all know the benefits of ranking on the first page of Google search results. But did you know the format of your content can make or break your ability to appear on the first page of Google search results…twice? Google creates featured snippets that answer users’ questions and uses this snippet as[…]

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The SEO best practices you are familiar with deal almost exclusively with text. Even images in your blog posts contain alt attributes can contribute to keyword rankings. When we think about someone using a search engine, we typically think of someone sitting in front of a computer or mobile device, typing their search into Not[…]

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Optimising your website requires a thorough investigation of how users search, access, and navigate your digital marketing materials. When your team sets up and analyses your website, you are often looking with administrator access or focusing on a specific set of pages. Total website optimisation requires stepping outside of your role and navigating your website[…]

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The relationship between businesses and consumers is closer than ever before. Brands can livestream their office, answer questions within seconds, and send a tweet before forming a complete thought. This social, often more casual relationship can be great for business…until consumers know too much, or have access to inaccurate or defamatory information. Take the infamous[…]

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As marketing trends shift to focus more on digital strategies, might require biting off more than you can chew. Digital strategies haven’t been around long, but change more in a year than traditional marketing methods have over decades of being used. When you start to dive into the world of digital marketing strategies, you may[…]

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So it’s time to build your content marketing strategy. You know where your buyers are conducting research, what platforms they spend their time on, and how to distribute content so that your buyers will see it. Every part of your content distribution strategy is planned out…until you have to figure out what to write. Whether[…]

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Traditional marketing and sales methods relied heavily on customer service and experience to make an impression. A bad interaction with employees or salespeople can kill a sale in an instant. Conversations over the phone and in meetings had to be pleasant, understanding, and prompt in order to create the best customer experience. Now we’re in[…]

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