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Google AdWords Marketing


No matter how widespread, niche, or specific your target audience is, you can bet they are using Google. You can also bet they are seeing Google Ads, and if your business is not advertising on AdWords, you are missing a key opportunity to put your website in front of your audience as they conduct online[…]

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Traditional marketing strategies have stepped aside for inbound marketing strategies. Blog posts are replacing cold calls. Content is king. Advertising strategies are following suit. Traditional ads in newspapers or on television aren’t reaching consumers, who now use streaming services and online resources to get news and consume television and movies. So how do you advertise[…]

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When you search for anything on Google, what do you see first in the results? Ads. When your customers are searching for anything on Google, what will they see first in the results? Ads. Are your ads appearing in search results? If you want to put your ads (and your website, phone number, location, etc.)[…]

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Nowadays, it seems every business needs to know how to scale their organisation or enterprise through advertising on search engines such as Google. But, this isn’t knowledge we’re all born with and running a business can leave very little time for anything else. With this in mind, we’ve put together this handy little article to[…]

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What are SEO and PPC/AdWords, and Which is Best for Your Business? What is SEO? SEO stands for “Search Engine Optimisation,” an umbrella term covering all of the many strategies and techniques that can be utilised to improve the ranking of a particular website in search engine results. SEO is geared towards achieving higher search[…]

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