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‘Actionable Insight’ is a term used in data analytics and big data. It refers to data-backed insights that enables informed decisions by managers and organizations. Analyzing your marketing analytics can provide in-depth insights into the performance of your digital marketing campaigns. It can show your superiors or clients how marketing initiatives are progressing. Additionally, it[…]

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Companies who see improved conversion rates are performing, on average, 50% more tests and use 47% more methods to improve conversion. Conversion rate optimisation is the process of updating and testing elements on a webpage. The method has an ultimate goal increasing the percentage of website visitors who take a desired action.  As the process[…]

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Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll out a major algorithmic update that significantly affects search results and optimisation. SEO is constantly changing, and as marketers, it can be difficult to keep up with the latest updates to[…]

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Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your[…]

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65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk[…]

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With Google’s helpful content update for search result pages, businesses need to re-evaluate the content that they are putting out to rank well on SERPs.

Content marketing can help you connect with your business prospects. We have 6 tips for your B2B tech company to maximize your content marketing strategy.

Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. This is why we see personalisation as one of the best high-quality lead generation technique today, and here’s[…]

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Google My Business is simple and effective. Let us guide you on how to create a google page for your business to obtain maximum results on local SEO.

In the digital world, nothing stays the same for long.  Years ago, navigating social media was much easier for marketers, who could see success in their campaigns by simply sharing a few updates on Facebook or Twitter.  Now, social media platforms overflow with information, and users prefer not to read hundreds of business posts. If[…]

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